Optimal Advertisement Placement Slot Using Knapsack Problem (A Case Study of Television Advertisement of Tv 3 Ghana)
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چکیده
منابع مشابه
Approximating the Advertisement Placement Problem
The advertisement placement problem deals with space and time sharing by advertisements on the Internet. Consider a Web page containing a rectangular display area (e.g., a banner) in which advertisements may appear. The display area can be utilized eeciently by allowing several small ads to appear simultaneously side by side, as well as by cycling through a schedule of ads, allowing diierent ad...
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We extend the classical dynamic advertising model of M. Nerlove and J. Arrow [11] adding a spatial dimension. We consider the general mixed problem of maximizing a utility function of product image at a fixed time and minimizing the corresponding cumulative cost of advertising. After an abstract treatment allowing for general utility and cost functions, as well as state and control constraints,...
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ژورنال
عنوان ژورنال: International Journal of Engineering Research and Applications
سال: 2017
ISSN: 2248-9622,2248-9622
DOI: 10.9790/9622-0704044662